A buy 3 get 1 free promotion that spanned a couple of weeks to sell down delinquent overstock.
Team: Direct to Consumer (eCommerce)
Project Lead: Lauren Boriotti (Sr. Manager of Digital Marketing)
Deliverable: Social, digital, and printed assets
I was tasked with designing a campaign that went hand-in-hand with the theme of "Treat Yourself." The project assigner asked for something that felt both sweet and summery and had attached a few suggestions for optional products to use.
Before —
I had asked my co-worker about the promotion before to get a feel for what had been done and make sure that it felt different and less redundant from the past year.
Ideas —
Most of the optional products that were available to be used was Funko's own intellectual property, so I thought using them would help promote our items and create more brand recognition for our audience.
I knew I wanted to use our products called Paka Paka. They all have a very sweet and cute nature to them that I thought related well with the overall theme of the campaign.
Next was deciding and figuring out which characters would be best suited and what would make them stand out! Some Paka Paka's already have associations with treats and sweetness, but the look and feel sometimes differs from the summer vibes that we were going for.
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I decided the most important message for the audience would most likely be the promo jargon. Consumers want to know what the deal is and the aesthetics should come second but still be eye-catching. So I tried making the the promo as transparent as possible. After I narrowed my ideas, I decided to hone in on the typography and colors to make it feel like a sweet summer deal.
Since this was my first project without my graphic design lead I learned a lot in working with the circumstances and tools I had. I learned a lot about getting ahead of the problem and covering all the bases for what my team needed and was looking for and the impact of swift and thorough design language in communicating the design process to those who are not familiar with it.
