Problem Space —
Improve, update, and fix our International and US Amazon Photos app page to be device-centric and increase traffic, click throughs, and new acquisition conversions.

Solution —
A straightforward and device oriented layout that allows for customers to immediately download or review why Amazon Photos is the best choice to store your memories.

Stakeholder Asks—
Feature all devices that accomodate Amazon Photos and provide an easy and accessible experience for all customers. Include and consolidate the legacy information about the benefits of Amazon Photos from two previous pages

The apps page is available to all customers. For unacquired customers, it’s an opportunity for them to learn about our app and download it to try out. For acquired customers, it’s an opportunity to educate them on the devices that offer Amazon Photos and quick easy links for re-downloading our app.

From the table on the left, I saw more customers access this page via desktop and decided to start wireframing and ideating the desktop version first.

Navigating the customer experience, looking over competitors, and ideating potential look and feel with the limited capabilities that our web builder, LEGO, offers.

I was able to audit different pages, most notably our competitor Google Photos. From their webpage I gathered what we could build off of while still keeping in mind the simplicity of both our webpages and the ease for customer experience

Provide an updated and device-specific release of our US and International Amazon Photos App page on both desktop and mobile to create a cohesive and inviting experience that to improves clicks and new acquisition conversions of both apps.

What I noticed with many other acquisition pages, is that they utilized illustrations or icons to help bring an evergreen and branded feel to the pages. With tech changing almost yearly, our competitors are able to stay up-to-date with their illustrations and provide a well-rounded experience that feels timeless.

This project was in the queue before my time at Amazon Photos, our stakeholder along with our team were antsy to get this project going and released. While I would've loved to incorporate illustrations similar to our Amazon Photos app illustrations, time did not permit it for this part of our business quarter.

Since this was my first 'big' project at Amazon Photos, I learned so much about the software, systems, and resources available to me. Navigating our web-builder and creating the best solution for what it could achieve, I was able to be savvy and make a more interesting, informative, and on brand experience for our customers

With immediate call to actions above the fold, condensed copy and video for our customers, and easy visuals for navigation, this page was able to accumulate 2.1K customers via the Mac experience (25.1% conversion rate) and 1.3K via Windows (6.8% conversion rate). These new acquisition numbers have contributed to 22.8K Yearly Engaged (Newly Engaged + Re-Engaged) between 1/17-2/18at a 39.2% conversion rateproving the landing page re-design has been successful in acquiring net-new customers and re-engaging our core existing audience who are likely continuing to access this landing page through their sessions via Desktop