Support Small

In 2024, Amazon’s ‘Support Small’ storefront needed a redesign to better showcase independent sellers through a more curated, engaging experience. Insights showed that shoppers connect most with the people and stories behind small businesses. I led workshops with internal teams, explored different wireframe layouts, and helped shape creative direction by ideating photoshoots and designing visuals throughout the site. The updated storefront, which received positive feedback from leadership and the North American Stores team, highlights entrepreneurs’ stories and remains a key example of Amazon’s support for small and underserved businesses.

Interested in this project? I’d love to chat more about my process with you!

Visual Design • Branding • Experience • Research
Full screenshot of the information and creative on the Support Small page
Support Small Landing Page
GIF of a girl putting on lipstick and kissing the mirror
Curated Collections: Beauty
Image creative of deodorant
Image creative of face wash in black packaging
Image creative of shampoo and conditioner pumps
Image creative of a capsule of vitamins
Curated Collections: Beauty ASIN Products
GIF of a girl shimmying with hot sauces in her hands
Curated Collections: Hot Sauce
Image creative of hot sauce
Image creative of hot sauce
Image creative of hot sauce
Curated Collections: Hot Sauce ASIN Products
GIF of three people at a dinner party, one person is receiving a gift
Curated Collections: Party Hosting
Image creative of bread board and bread holder
Image creative of Bamboo compostable bowls
Image creative of a circular cutting board
Image creative of a box of chocolates
Curated Collections: Party Hosting ASIN Products
Fulle screenshot of the information and layout on the Support Small Learn More page
Support Small: Learn More Page