During Amazon’s Small Business Empowerment Report 2024, I stepped in mid-project when the leadership expectations changed. I audited the initial designs, identified gaps, and delivered new wireframes, layouts, and supplemental creative assets that balanced storytelling and data. My direction aligned the project with stakeholder goals, improved hierarchy, and highlighted real small business stories in a clear, engaging way. After handing off the changes, the final site launched and earned positive feedback for its user-centered narrative. This experience strengthened my ability to solve complex problems and collaborate cross-functionally under tight deadlines.
Interested in this project? I’d love to chat more about my process with you!